CAOT 31 Lecture Notes - Lecture 15: Marketing Mix, Plans, Task Analysis
11 Oct 2020
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S7-esbm: chapter 10 operations and risk: managing the business. Key operating imperatives: key things a business needs to do; emerge from business model; not all activities are critical but certain critical success factors form from these. Key operating activities: key things for business that must be right to make it work: some key activities cascade down orga and are important for business departments but not overall. 3. 1 key pre-launch operating activities: some key pre-launch activities have implications for future operations: ebay"s business model = requirement for effective web platform; google"s business model = requirement for algorithm. 3. 2 key operating actvities: koa specific to every business but generalisations can be made for specific industries retail location; service skills, knowledge, abilities; internet effective operation of website; manufacturing. External incidents: can be difficult to predict; probability of occurrence might be low; possible impact might be high (contingency plans to deal with are needed); some risks generic to industry eg flood, fire, pandemic illness.
