A S L 3 Lecture Notes - Lecture 26: Peripheral Vision, Customer Satisfaction, Scenario Analysis
Document Summary
Scanning the periphery day & schoemaker (2005) Companies face demographic shifts, new rivals, new technologies, new regulations and other environmental changes that seem to come out of nowhere. These challenges often begin as weak signals at the periphery, the blurry zone at the edge of an company"s peripheral vision. Improving peripheral vision begins by asking the right questions organization"s vision difficult to see and interpret but can be vital to success or survival. Defining scope: companies with too much peripheral vision can end up neurotic, wasting resources by focusing on unimportant goals. The following questions can help guide scarce scanning resources to those places most likely to reveal hidden opportunities or threats. Organized around the past, present and future. Benchmarking against the past is at best a starting point, a way to catch up and reduce your vulnerability to surprises.
