JOUR 320 Lecture Notes - Lecture 14: Virtue Ethics, Strategic Planning, Subculture
6 Mar 2018
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A philosophy, an attitude, a perspective, or a management orientation. Sales : aggressive sales techniques and belief that high sales result in high profits. Market : satisfying customer needs and wants while meeting objectives. Societal : satisfying customer needs and wants while enhancing individual and societal well-being. Production : what can we make or do best?. Strategy that focuses on keeping and improving relationships with customers. Chapter 2 - strategic planning for competitive advantage. The managerial process of creating and maintaining a fit between the organization"s objectives and resources and the evolving market opportunities. What is the organization"s main activity at a particular time. A distinct mission and specific target market. A single business or a collection of related business. Starbucks sells more coffee to customers who register their reloadable starbucks cards. Starbucks launches hear music and buys ethos water. Use existing products add related products develop new products.
