JOUR 101 Lecture Notes - Lecture 3: Mass Communication, Single-Bullet Theory, Social Cognitive Theory

• School: University of Kansas
• Department: Journalism
• Course: JOUR 101
• Professor: Benson

Document Summary

Mass communication research is about this relationship: effects. The media can make people support an evil movement or freak out for no rea the power of media. How has the study of mass comm evolved? a. Hypothermic needle theory, aka "magic bullet theory" (1930s) w. The effects of the media on audiences are direct, uniform, and powerfu ii. Choose to expose ourselves to media that exposes the world( selective iii. We make very conscious choices to media, for our own purposes (ente. An individual"s media selections are determined by their identities and iv. Individuals very in how much attention they devote to each media mes. Once again varied by our identities and needs. If you watch a lot of tv, you will vii. You will mimic the media, if you see that the media"s behavior is being. What does mc research mean for you? a.