JOUR 101 Lecture 13: Television

• School: University of Kansas
• Department: Journalism
• Course: JOUR 101
• Professor: Benson

Document Summary

1% of americans had a tv in their household (wealthier) Anthologies become less popular with working class audience. Nbc increased the length of tv shows from 15 to 30 minutes= increase cost of show sponsors. Nbc started offering spot ads in :30 or :60 time slots. Network owned the programs, or bought them from independent producers. Comic culture spilled over into first popular tv shows. Each episode establishes a narrative situations, then complicates it. Portrayed conservative values of an idealized american life. Cbs news= first news show to be videotaped for rebroadcast on affiliate situations (record the show so that it can be seen on both coasts despite time differences) Most trustworthy as a news medium for 40+ years. As result of the intense stress, broadcasters and viewers turned to escapist programs. None directly mentioned unrest of the outside world. Young generation influenced music- influenced youth culture shows. All 3 networks broadcast entire prime time shows in color.