ECON 142 Lecture Notes - Lecture 1: Marginal Cost, Marginal Revenue, Perfect Competition

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*long run costs combined with demand determine how many firms serve a market. The number of firms serving a market determines market structure* Monopoly: 1 provider, no other providers or substitutes (local water company) Oligopoly: a small number of firms 2-12, compete aggressively with each other and are substitutes for each other. One will set its price based on what the other is going to do (overnight delivery service, phone company) Most service industries are like this. (fast food, day care, legal services) Easy to enter this market and firms product essentially the same product. No one firm has any control over the price it charges for a product because there are so many substitutes. Firm raises price, and they won"t sell any. Horizontal demand curve: one firm on the graph, not entire market! No matter what level of output the firm produces, this is the price it will sell for.

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