VCD 13000 Lecture Notes - Lecture 5: Hyperbole, Exaggeration, Typography

• School: Kent State University
• Department: Visual Communication Design
• Course: VCD 13000
• Professor: Annette Moinette

Document Summary

A general idea used to formulate a plan that then solves a problem. As a framework for framing all decisions. Focuses on the: what of the message. Focused on the: how to convey the message. A poster made of collected images, colors and textures to generate ideas. A group creativity technique used to spontaneously gather ideas. An exercise of writing freely everything that enters the mind. An exercise of drawing freely everything that enters your mind. A graphic diagram connecting related words and ideas. A word game involving the exchange of words and ideas. Sketches or photographs representing a sequence of ideas. By defining and researching the problem, then communicate a message effectively through visual form. A comic, incongruous or absurd quality causing amusement defined by the audience"s culture. An arrangement of elements to produce a false or misleading impression of reality; or to suggest sound or movement. Letters and their placement used to create the focal point.