PSYC 3325 Lecture Notes - Lecture 2: Attitude Change, Cognitive Dissonance, Botulinum Toxin

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15 Feb 2017
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Attitudes and behaviors: when are they related, there is more research that our behaviors influence our attitudes, attitude. A favorable or unfavorable of an attitude object (a person or thing) Exhibited in ones feelings, beliefs, or one"s intended behavior. Research by wicker and others in the 1950"s and 60"s suggested: no, example: the moral hypocrisy study (batson et al 1996- Most people felt that the golden rule should be followed and that people should be self-less. But 80% of participants chose appealing tasks. The resolution to the controversy for themselves: the principle of aggregation. An attitude predicts the aggregate of ones behaviors better than any specific behavior. Ex: instead of saying that just drinking water makes you healthy, you can say that drinking water or running or eating right makes you healthy: attitudes better predict behavior when the attitudes are specific to the behavior.

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