ECON 2100 Lecture Notes - Lecture 6: Breakfast Cereal, Midpoint Method, Jeans

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24 Mar 2017
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Elasticity measure how much one variable responds to changes in another variable; it is a numerical measure of the responsiveness of qd or qs to one of its determinants. Measures how much qd responds to a change in p; measures the price sensitivity of buyers demand. Price elasticity of demand = percentage change in qd / percentage change in p. If p rises by 10%, and q falls by 15% the price elasticity is 1. 5. Along the d curve, p and q move in opposite direction which would make price elasticity negative. Percentage change = [(end value - start value)/ start value] x 100% However, because this method gives different answers depending on where you start, the midpoint method is more effective. Midpoint method = [(end value - start value) / midpoint] x 100% Midpoint is the number halfway between the start and end values. The extent to which close substitutes are available.

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