JOUR-J - Journalism JOUR-J 320 Lecture 20: Chapter 11
4 Apr 2016
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Document Summary
Magazines (pg 300: advantages (300, flexibility, color, authority/believability, permanence, prestige, audience selectivity, cost efficiency, selling power, reader loyalty, extensive pass-along readership, merchandising assistance, disadvantages, lack of immediacy, long lead time ii. iii. iv. v. vi. vii. Inability to deliver mass audiences at a low price. Declining circulations: special possibilities with magazines i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. 3. (guaranteed) number of copies expected to circulate. If number is not reach a kickback must be given to the advertiser (delivered) number of copies actually circulated ii. iii. Vertical and horizontal publications: vertical - covers every function, horizontal - deals with a specific function (accounting) ii. iii. Paid and controlled circulation: paid - people are paying to get the magazine, controlled - magazines sent to individuals because they think its good for the advertisers, merchandising services. Audience type: ethnic/minority, business/financial, organizations/professional groups, types of newspaper advertising i. ii. iii. iv. v.
