JOUR-J - Journalism JOUR-J 320 Lecture 16: Chapter 9
4 Apr 2016
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Document Summary
Blue-green are the two favorite color combinations. 234: design or use of layout, lower right corner is the most common place for the logo to be, types of artists, art director, graphic designers. 3: photographers (not as common today, production artists illustrators ( not as common today, stages in the approval process - 236, thumbnail sketch ii. ii. iii, should be drawn to scale. Comprehensive: highly refined copy of the ad, visuals are typically finished, mechanical (pasteup) (not as common today) iii. Poster-style: most common and successful, mondrian grid, standard subjects for ad visuals i. ii. iii. iv. v. vi. vii. viii. ix. x. Negative appeal: key format elements i. ii. iii. iv. v. Headline and visual should be at the top. Contact information: types of headlines - pg 247 i. ii. iii. iv. v. Command: body copy styles - pg 239 i. ii. iii. iv. v. vi. Demonstrational i. ii. iii. iv: musical vi. vii.
