ECON-S 201 Lecture Notes - Lecture 2: Peanut Butter, Marginal Utility, Demand Curve

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24 Sep 2018
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A function that shows the quantity demanded at different prices. Law of demand: inverse relationship between price and quantity demanded (as price goes goes up, consumers buy less) Opportunity cost and the law of diminishing marginal utility. Difference between willingness to pay and what they actually pay. Area above the price but below the demand curve. At each price people are willing to pay more or less depending on where it shifts. Population (cheese demand in bloomington relative to population of. Relative prices matter, price of pepsi goes down and coke price stays the same, demand for coke falls. Peanut butter price goes up, demand for jelly goes down. The expectation of a reduction in the future supply increases the demand today. When hurricane is coming next week, demand for water today goes up. Fads, fashions, and advertising can all increase or decrease demand.

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