SOC 1 Lecture Notes - Lecture 23: Girl Power, Post-Structuralism

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Surveys, a research method in which respondents answer pre-set questions, are often used in large-scale research projects, although many small-scale projects also use them. In fact, surveys are the most extensively used method for data collection in the social sciences. They are well suited to asking about what people do or think, but not as helpful in answering why people do particular things or think a certain way. As an example, surveys were used in the study of condom-applying women described earlier. Given that the researchers found a correlation between condom-applying women and positive attitudes toward sexuality, it is then the researchers" job to speculate as to why this correlation exists. Self-administered questionnaires: self-administered questionnaires (surveys) can be mailed to prospective participants at relatively little cost. The researcher often includes a postage-paid envelope that the respondent can use to return the completed survey. These questionnaires tend to be used mainly in quantitative research.

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