PSYC 30 Lecture Notes - Lecture 5: Social Cognition, Psych

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The officers saw what made them feel good about themselves. They were doing their best to be accurate, but made a tragic mistake. Priming- the process by which recent experiences increase the accessibility of a schema, trait, or concept. They can distort what we see and remember princeton v dartmouth (1954) Princeton qb left early with concussion dartmouth qb broke leg. Step 1: perceiver forming an expectancy about target. Category based, personal experiences, 1st impression implicit personality theories: theories of what kinds of personality traits go together old ladies have many specific personalities, that get lumped together as being linked step 2: perceptual confirmation. We see what we expect to see (i wouldn"t have believed it if i hadn"t seen it) But we should really say: i wouldn"t have seen it if i hadn"t believed it . We are not aware of this process automatic.

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