ECON 20 Lecture Notes - Lecture 16: Market Power, Imperfect Competition, Price Elasticity Of Demand

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Calculating percentage changes: to calculate percentage change in quantity demanded and price we use a formula based on the following idea. % change in quantity demanded = change in quantity demanded/ initial quantity. % change in price = change in price/ initial price. % change in quantity demanded: change in quantity demanded (q2-q1)/ ((q1 + q2)/2) Using the point hallway between p1 and p2 as the base for calculating the percentage change in price, we get. % change in price (p2-p1) / (p1 + p2)/2. Point elasticity equation: %change in q / % change in p. Elasticity and total revenue: in any market, p x q is the total revenue (tr) received by producers. When price (p) declines, quantity demanded (qd) increases, the two factors p and q move in opposite directions. Effects of prices changes on quantity demanded: p and q are opposite and work against each other.

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