ECON 20 Lecture Notes - Lecture 8: Production Function, Marginal Product, Ceteris Paribus

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Two main costs not included in accounting cost: owner"s labor: all labor has value. Even though owner does pay herself a wage, must account for cost of time in business. Cost of time: money/long term assets invested in the business. Money that is tied up in the assets of a business could have invested somewhere else. This represents the cost investing in this business. Measured either as cost of money tied up or opp. The normal rate of return: a rate of return on capital that is just sufficient to keep owners and investors satisfied. For relatively risk-free firms, it should be nearly the same as the interest rate on risk-free government bonds. Cost of firm assets is often (normal ror) * (value of asset(s)) To decide if the job is good, consider what else they could be doing. If economic profit > 0, stay in business.

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