ECON 2 Lecture Notes - Lecture 20: Demand Curve, Complementary Good, Independent Goods

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23 Dec 2020
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Law of demand tells us that consumers will buy more of a product when its price declines and less when its price increases. Elasticity of demand: responsiveness of consumers to a price. Restaurant meals- consumers are highly responsive to price changes, therefore it"s elastic. Toothpaste- consumers are less responsive to price changes, therefore its inelastic. When qd responds strongly to a change in price, demand is elastic. When qd responds weakly to a change in price, demand is inelastic. Midpoint formula: simply average the two prices and the two quantities as the reference points for computing the percentages. Price elasticity of demand: use percentages, eliminate the minus sign, absolute values. Extreme cases: perfectly inelastic (0, perfectly elastic (infinite) will go completely off the demand curve. For all straight-line and most other demand curves: demand is more elastic toward the upper left, demand is less elastic toward the lower right.

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