P R 220 Lecture Notes - Lecture 2: James E. Grunig, Baby Boomers, Super Bowl Xxxi
Document Summary
Depending on what we learn from research (a. 3. a. 1) example: searching hashtags. Ensure evaluation is appropriate for objectives: types of plans. Makes public relations part of the overall organizational plan. Specific mini plans to meet the objectives of the strategic plan (b. 2. a. 1) we are here to serve you. Day-to-day management of the communication functions (b. 2. b. 1) standing plans, policies, decision making: standing plans. Procedures - detailed guidelines for implementing policy decisions. Rules: specify the action to be taken: hierarchy of a pr plan. Objectives: measureable, identifies a time frame, has an audience, attitude / awareness / action (d. 2. a. 1) either: impact or output (d. 2. a. 1. a) plans need both. Impact objectives: plan for the impact of your tactics: strategies. Activities are the actual, detailed plans of each tactic: gantt charts. A chart to detail and track a plan including budget and personnel. Goal: ensure awareness of the need to save money to avoid layoffs.