JL MC 101 Lecture Notes - Lecture 9: Sexual Revolution, Investigative Journalism, Norman Rockwell
12 Jan 2018
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Document Summary
Created a space to talk about controversial things. No strong middle class so popularity grew very slowly. Also little literacy and little printing technology. National market grew with improving rate of literacy, increase in public education and more affordable postal and printing service. Idea of specializing to specific audiences emerged. Magazines were one of the first medias to do that. Decrease in price (working class could get it) Targeted consumers in the drugstore and supermarket. Magazine became a national market not just local (diff from papers) Took a long time to get to the mass medium stage. Digital technology lessens the truth of visual images. Cut circulation dramatically to save money on printing and postage. Bad decision, with lower circulation, ads weren"t interested. Age aarp, 3x larger circulation than any other magazine. Minority targeted fastest growing genre right now. Many american magazines have joined the international market.
