PSY E240 Lecture Notes - Lecture 20: Psych, Social Loafing, Collectivism
Document Summary
Korea were much more likely to focus on conformity, in group benefits, harmony, and family integrity, whereas ads from the us were much more likely to focus on uniqueness. Study: japanese, spanish, and american were asked to describe the personality attributes associated with various commercial brands. Although some of these attributes were similar in all three societies, Ruggedness appeared in ratings by americans, but not japanese or. Passion appear in spanish but not american. In individualistic societies certain characteristics of the source such as being an expert increased the source"s credibility and the messages persuasiveness. In collectivistic societies factors such as older male and part of famous families increased credibility and persuasiveness. Intragroup process: processes that happen within a group. Intergroup process: processes that occur between groups of people. Social facilitation: when people do better on a task in the presence of others than when they"re alone.
