MKT 101 Lecture Notes - Lecture 13: Intangibility, Social Cost, Pet Adoption
24 Dec 2016
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Durable goods: physical goods used over extended period of time. Nondurable goods: consumable products made from materials other than metal, wood, and hard plastics. Services marketing: rented-goods services, owned-goods services, and nongoods services. Rented-goods services: leasing auto, hotel room, office space, wedding items. Owned goods services: auto or computer repairs, lawn care, home care. Nongoods services: personal advice, tutor, legal, accounting. Goods are supposed to be standardized, but services can vary and are ephemeral in nature. Services often cannot be displayed, transported, stored, packaged, or inspected before buying. Only the benefits derived can be described. Consumers don"t know if the information they provide is valuable for them, so marketers use others consumers" testimonials. Movies playing to an empty house, or landscape workers lose time due to bad weather. Service suppliers must try to manage service to consumer usage, and regulate demand.
