MKT 101 Lecture Notes - Lecture 7: Online Advertising, Content Marketing, Marketing Mix

• School: Hofstra University
• Department: Marketing (MKT)
• Course: MKT 101
• Professor: Hamby

Document Summary

Consumer gets internet and gives out their attention to ads (ex: assitir um commercial antes de ver video no youtube) (cid:862)re(cid:448)eal the(cid:373)sel(cid:448)es(cid:863) to (cid:373)arketers provide information to marketers and they create a more personalized website content. (cid:862)pay(cid:863) for the i(cid:374)ter(cid:374)et (cid:271)y pro(cid:448)idi(cid:374)g i(cid:374)for(cid:373)atio(cid:374) a(cid:271)out sel(cid:448)es to (cid:373)arketers. Product related influence reviews of the product online. Price-related influenced consumers can compare prices and marketers can upload and change prices more rapidly. Place-related influence e-commerce allows shipping, consumers do not need to go to the store to buy something and you don"t have to buy a cd to listen to music, you can do it from your house!!!!!!!!!!! Promotion-related influence watching ads before youtube video, give the consumer the information when it is most relevant for them. E-marketing: marketing activity that is conducted through the internet, from customer analysis to marketing-mix components. E-marketing is the broader concept, and it does not necessarily have sales as the primary goal.