MKT 350 Lecture Notes - Lecture 10: North American Industry Classification System, Vendor-Managed Inventory, Profit Margin
Document Summary
Mkt 350 lecture 10 notes: business and organizational customers and marketing. Information/research: e-commerce plays an important roll in the business to business market e-commerce allows for automatic replenishing, and scanners at registers can provide information about what products are leaving the store and what needs to be restocked. Vendor managed inventory (vmi) is when a supplier puts inventory or stock into a retailer and then bills the retailer as products are sold special search engines that are industry specific can make finding information easier. Much of government purchases are done through competitive bids. Bribes are common in foreign nations, but in the united states, the foreign corrupt. Marketing research doesn t forecast with certainty what will happen in the future. One of the main things research does is reduce the amount of risk a new product introductions or major changes in marketing strategy the first step in the research process is to define the problem.
