PSYC 317 Lecture Notes - Lecture 8: Echoic Memory, Sensory Memory, Iconic Memory

• School: George Mason University
• Department: Psychology
• Course: PSYC 317
• Professor: Kelso

Document Summary

Short-term memory: memory: processes involved in retaining, retrieving, and using information about stimuli, images, events, ideas, and skills after the original information is no longer present. Memory is active any time some past experience has an impact on how you think or behave now or in the future: atkinson and shiffrin (1968) Strategies used to make a stimulus more memorable. Strategies of attention that help you focus on specific stimuli: sensory memory: the retention, for brief periods of time, of the effects of sensory stimulation. Holds larges amount of information for a short period of time; information decays very quickly. Persistence of vision: retention of the perception of light: parkler"s trail of light, frames in film. Perli(cid:374)g"s e(cid:454)peri(cid:373)e(cid:374)t is i(cid:373)porta(cid:374)t (cid:271)e(cid:272)ause it re(cid:448)eals the (cid:272)apa(cid:272)it(cid:455) of se(cid:374)sor(cid:455) (cid:373)e(cid:373)or(cid:455) (large) and its duration (brief) Iconic memory: brief sensory memory of the things that we see. Responsible for persistence of vision: echoic memory: brief sensory memory of the things that we hear.