MKTG 471 Lecture Notes - Lecture 28: Marketing Mix, Swot Analysis, Decision-Making
19 May 2018
School
Department
Course
Professor
Marketing 471 Lecture 28
Marketing Objective
Statement of what is to be accomplished with marketing activities
(SWOT)
clear & simple
accurate
specify time frame
consistent
Marketing Strategy
Plan of action for identifying a target market and developing mix to meet needs of
market
achieve objectives
Target Market Selection
most important decision a company makes
right mix to reach right market
Creating Marketing Mix
Only as good as organization
In-depth research into characteristics of target-market
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