BUSA 2105 Lecture 3: BUSA 2105 Ch 3 Notes- Planning and Decision Making
5 Feb 2021
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Study by the national commission on writing found that 1/3 of employees in corporate america write poorly. Why write well: prevents confusion, reduces waste, reduces errors, preserves organization reputation, prevents lost productivity. 7 steps (see fig 3. 1 on pg 44 and fig. Key for success: always, always focus on your audience. Context: the situation or setting for the message (ethical, legal, technological, diversity, team). Helps you decide how, to whom, when and even whether a message should be sent. Cultural organization, backgrounds of people pg 2. Ask: why prepare, what to accomplish, how will my audience understand (logic, what channel is most effective for delivery. Quantity of information (we retain about 10% of what we hear) Control ( we hear what we want to hear ) Always focus on the audience (your receiver)- they may not see things like you do. Perception- how we see others and the world around us.
