MGT 3659 Lecture Notes - Lecture 5: Balanced Scorecard, Competitive Advantage, Freemium
Document Summary
Chapter 5 competitive advantage, firm performance, and business models. It"s balanced because it takes into account varying perspectives of different stakeholders of the organizations. Have high level bureaucracy associated with it. Managers must identify the right metrics to track. Businesses must be profitable to survive: social dimension: people, ecological dimension: planet. This industry typically has heavy reliance on fossil fuels and chemicals. In 1994, they set a goal for 2020: Saved over million due to its energy efficiency and use of recycled materials. Sustainability has been the most powerful market differentiator. interface founder. If a company can"t describe it"s why, then it should question its existence. Threadless: an online design community and apparel store. Founded in 2000 by two students with as start-up capital. Community members vote on which t-shirt designs they like best. At threadless, the customers play a critical role across the entire value chain. From idea generation to design, marketing, sales forecasting, and distribution.
