MGT 3659 Lecture Notes - Lecture 1: Netflix, Redbox, Hulu
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Chapter case : tesla: tesla is an all - american manufacturer of all - electric cars. Tesla inc "s market cap of 7 billion (cid:8869) higher. How can a california startup achieve a such market valuation? (cid:8869) the answer : Analysis of the competitive challenge: a guiding policy to address the competitive challenge. Formulation: a set of coherent actions to implement the firm "s guiding policy. Implementation competitive advantage: superior performance the industry average. Assess competitive advantage competitors industry average (cid:8869) compare firm to firm to (cid:8869) compare in the same industry relative to other competitors in the same industry or. Managers must make allocate (cid:8869) how to conscious trade -offs resources (cid:8869) which activities to pursue. Example : the retail (cid:8869) walmart s cost industry leader s i ::::*. of. Positioning m::: m :::imm ii. have a strategic position not do offs are you willing to make with your org .
