MGT 3300 Lecture Notes - Lecture 6: Segway Pt, Golf Cart
Document Summary
Case 5: segway: how might segway, inc. further develop the market for segway. Hint: what types of marketing strategies are associated with sales growth: segway has partnered and started licensing with third parties in order to develop new products, while also marketing the segway. Smart motion technology: in order to go from smart and high tech to fun and smart transportation segway needs to demonstrate need for the product in different target markets. Segway needs to take lead in informing and getting the attention the consumer, and grabbing interest. ; colleges will have to invest in a system where people can store their. Segways during classes without fear that it will be stolen; very expensive many college students can"t afford the -5000 pricetag: what types of applications and usage situations are there for segway. Hts in your area: i believe it can be used for food deliveries to students for restaurants that are also on campus.
