MGT 3300 Lecture Notes - Lecture 7: Bass Pro Shops, The Home Depot
Document Summary
Case 2: bass pro shops (outdoor world) do you recommend based on your analysis: prepare a s. w. o. t. analysis for bass pro shops. Increased leisure time for baby-boom generation as they retire [predicted] increase sales of outdoor goods. Increase website experience align with experience in physical stores. The stores are fun and intriguing, different and unique, and consumers sometimes spend numerous hours shopping. Nothing except for probably cheaper prices on amazon. Need to bring the experience aspect into their website: possibly add more color, a different. Destination portrayed every few weeks with products that you could use for that (with bass. The food here isn"t spectacular or unique, which is similar to the products sold at bass pro. What is unique, however, is the experience also similar to bass pro. Each caf location is a little different from the rest, and people go there to feel like they are eating in a rainforest.
