PSYCH 104 Lecture Notes - Lecture 7: Operant Conditioning, Electrodermal Activity, Social Comparison Theory
Document Summary
Modeling-imitation, can be handed down through a family. Operant conditioning-rewarded or punished for an attitude. Social comparison-motivated when we aren"t sure of our attitude to compare with other people, shapes your own attitude. Genetic predisposition-based on twin research: in attitude formation, when we don"t know how we feel we will often resort to this, social comparison b. operant conditioning c. social learningd. schema change. In attitude formation, which concept represents how we form attitudes by seeing. Value expression-(number 1 function)summary of what we believe,like,dislike. Organization-part of our organized knowledge structure, attitudes help to shape our ideas of the world. Utilitarian-attitudes work to reward us, you can benefit from certain attitudes. Includes surveys(can collect a lot of data from a lot of people) and interviews. Some people will be extreme or middle of the road responders. There can also be bias if a topic is socially undesirable. Biggest problem with surveys is that they are passive.
