PSYCH 104 Lecture Notes - Lecture 30: Combined Oral Contraceptive Pill, Psych, Rare Disease
Document Summary
Characteristics associated with higher consistency: measurement relevance behavior specific general. Relevance between the specificity of the attitude and the specificity of the behavior needs to be on the same level. If you"re measuring a very general attitude, you need to measure a very general behavior. If you"re asking about one"s attitude towards exercise in general, you need to allow the person to exercise in many different ways and get their broad behavior patterns. Example: target behavior using bc pills in next 2 years. Using bc pills in next 2 years: . 57. 57 is a strong correlation that shows a correlation between an attitude towards using bc pills in next 2 years and actually using the pills in the next 2 years. There was a low correlation between using birth control pills in the next 2 years and an attitude towards birth control in general: strength of attitude. Stronger the attitude, the more likely your behavior will flow from it.
