KIN 100 Lecture Notes - Lecture 21: Stress Intensity Factor, Quackery, Natural Health Product
Document Summary
Misinformation is rampant in the health & fitness industry. People have always searched for the fountain of youth and an easy, quick, miraculous route to health & happiness. In our society today, this search often focuses on fitness, nutrition, weight loss, or appearance! The dictionary definition of a quack id: One who talks pretentiously without sound knowledge of the subject. Can be identified by their unscientific practices. They may claim support of experts, but experts not identified. Use testimonials or undocumented case histories from satisfied patients. They claim everyone can benefit from their product. Often sell their products through the mail. Clam to cure a disease (such as arthritis or cancer) that is not yet understood by medical science. Offer an additional free gift or a larger amount of the product as a special promotion. Require advance payment and claim limited availability of the product.
