INSY 2301 Lecture Notes - Lecture 10: Web 2.0, Online Copyright Infringement Liability Limitation Act, Crowdsourcing
22 Jun 2018
School
Course
Professor
Leveraging Web 2.0
The Basics of Web 2.0
Refers to the current internet services that foster collaboration and information sharing
oPeer Production: Collaboration between users to create content, products, and
services; leveraged to support Web 2.0
Has increased the mobility and accessibility of information
oLeads to new opportunities for monetization/productization
The Basics of the Sharing Economy
Technology allows product/service providers to connect with consumers, offering
greater reach and efficiency
oCreates citizen suppliers (product owners that become providers of rentals)
oAlso creates micro-entrepreneurs providing personal services
In collaborative consumption, participants share access to products/services, rather
than having ownership
oExchanges can take place directly between consumers or through mediators
The Wisdom of the Crowd
The idea that a large group of individuals (“the crowd”) will collectively have more
insight than a single or small group of trained professionals
oLeveraging untrained amateurs instead of the professionals
Prediction Market: Polling a diverse crowd and aggregating opinions in order to form a
forecast of an eventual outcome
Crowdsourcing: Taking a job traditionally performed by a designated agent and
outsourcing it to an undefined (generally large) group of people in an open call
Social Media Awareness and Response Team (SMART)
To effectively leverage social media, a company needs…
oA diverse and experienced social media team
oClear and enforced firm wide policies
oMethods of monitoring internal and external activity
oA deliberate and established social media presence
oA defined and measurable purpose
oA managed social media engagement and response
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Refers to the current internet services that foster collaboration and information sharing: peer production: collaboration between users to create content, products, and services; leveraged to support web 2. 0. Has increased the mobility and accessibility of information: leads to new opportunities for monetization/productization. Technology allows product/service providers to connect with consumers, offering greater reach and efficiency: creates citizen suppliers (product owners that become providers of rentals, also creates micro-entrepreneurs providing personal services. In collaborative consumption, participants share access to products/services, rather than having ownership: exchanges can take place directly between consumers or through mediators. The idea that a large group of individuals ( the crowd ) will collectively have more insight than a single or small group of trained professionals: leveraging untrained amateurs instead of the professionals. Prediction market: polling a diverse crowd and aggregating opinions in order to form a forecast of an eventual outcome.
