COMM 1011 Lecture Notes - Lecture 2: Hypodermic Needle Model, High Culture, Media Studies
31 Mar 2016
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Document Summary
Organization of textbook chapters: emergence/novelty: scientific research, entrepreneurial: beta mode, mass media: when the technology becomes widely used, convergence: old and new media working together. Industry model: top companies in industries and what has happened to them as convergence occurs. Common threads at chapter reviews aren"t really important. Key words is matching, look up definitions in textbook. Review questions are short answer questions on quizzes. Skyscraper vs. map model will be on the quiz. There are various definitions of communications: symbol systems that we use every day, alphabet, emoticons, traffic signs, nonverbal communication (body language) There are people who specialize in nonverbal communication. Culture: the process of making, or to make sense of daily life and articulate values (important part of the definition) if it is very important, we ritualize it. We communicate what we want people to stop doing by punishing them for certain actions.
