COMM 1000 Lecture Notes - Lecture 13: Multimedia Entertainment, Content (Media), Bertelsmann
5 Nov 2018
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Document Summary
Allow people to watch things in the privacy of their own home. Changes consumption of film and television programming. Become a kind of multimedia entertainment center. Implications for the production and delivery of media content. Greater emphasis on local coverage (newspapers, television, radio) Typically focused on one market, concentrated within one industry category industry silo model. Gave media companies greater control over production distribution of content. News corporation owns 20th century fox film studios (including star wars franchise), book publishing, tv networks. Commercial synergies between the seemingly unrelated media industries. Allows companies such as news corporation to become immediately conglomerate. Then have the power across all major media industries which allow them greater opportunities for commercial exploitation. Barriers between computing, telecommunications, and media and entertainment become blurred. Often engaged in joint ventures in foreign markets. Economic interests aren"t confined to the u. s. Economic market dominated by a handful of companies. Trying to exert control over the market through cartel-like operations.
