COMM 1000 Lecture Notes - Lecture 12: Resource Mobilization, Erving Goffman
27 Oct 2018
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Document Summary
Presentation of information influences recipients" choices on how to process information. Frames are abstractions that work to organize and structure message meaning. Frames call attention to some aspects of reality, while obscuring other elements. Brings light to certain people and events but less to others. Process of selection and emphasis and inclusion. Whose voices are heard and whose aren"t. Historical origins- 1960s civil rights protest movement. Resource mobilization theory broadly maintains that within any given institution, there is. Center of power where dominant group(s) controls resources, rules, and the ability to make meaning. Marginalized social movements can take advantage of specific events, or broader societal trends, which might weaken these institutions" hold on power, and allow them to utilize their grassroots resources to achieve their desired goals for social change. Through news media that maintains existing power structure. Media represents a contested domain in america"s public life.
