COMM 1000 Lecture Notes - Lecture 9: Electric Light

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Document Summary

The message of any medium or technology is the change of scale or pace that it introduces into human affairs. Draws on the idea that print media created individualism and nationalism in the 16th century. Increased exposure to news, events, and ideas. Guide on how we should love our lives in this country. Government is there for the benefit of the people. America is the product of gutenberg technology. Uniformity, ideal thinking, bueratic thinking at every level of american. Effects of technology do not occur at the level of opinions or concepts. The effect of a movie form is not related to its program.

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