SOP-3004 Lecture Notes - Lecture 7: Cognitive Dissonance, Stanford Prison Experiment

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8 Feb 2017

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Ch. 4

Attitude – Favorable or unfavorable evaluative reactions toward someone or

something

A – Affect (feelings)

B – Behavior

C – Cognition (thoughts)

Attitudes predict behavior only in certain situations

E.g.,

- Politial people do’t alays ote

- Studets ith eduatioal alues do’t alays go to lass

- Eployees ho hate their oss are’t rude to the

Attitudes do predict behaviors when –

- Outside influences are minimal (e.g., maybe hae to ork ad a’t go

to class)

o Social influences (implicit attitudes toward Taylor Swift = love

her; explicit attitudes toward Taylor Swift around people who

do’t like her = she’s alright

IAT (Implicit Associations Test) – implicit.harvard.edu

- When attitudes are specific to the behavior (thinking the material can

be learned just as well without going to class)

o Often little correspondence between general attitudes and

specific behaviors

- When attitudes are strong

o Attitudes predict behavior when we are thinking about them

o Create strong attitudes (mirror experiments; bring attitudes to

their mind)

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