Mar-3023 Lecture Notes - Lecture 11: Newell Brands, Tow Truck, Novartis
Document Summary
Company you should know: newell brands- a consumer product conglomerate, headquartered in atlanta. What is a product: a product is a good, service, or idea (or a combination of two or more of these) Products defined: goods- a tangible, physical entity, services- an intangible, result of application of human and mechanical efforts to people or objects (hybrids) Installations: business services, consulting, legal, janitorial, raw materials, component parts, mro supplies, maintenance, repair, operations. Strategic product management: product mix, all of the products a company sells, product lines, consists of the closely related products marketed by an organization, product line depth, the number of items in a product line. In the excedrin example, the product depth would be 8: product line width (breadth, the number of different lines that a company of sbu markets. In the excedrin example, novartis consumer health markets 40 lines of consumer health products, so their width score would be.
