Mar-3023 Lecture Notes - Lecture 9: Sun Chips, Nicotine, New Coke
Document Summary
Two goals for npd: understanding new product development from the firm"s perspective, understanding new product adoption from the customer"s perspective. 2: concept analysis, beta and market testing, product launch. Neurofocus found that cheetos lovers actually like the orange mess on their ngers. Levis hotness comes in all shapes and sizes . How much will the consumer pay for the product. In response to second hand smoke bans, tobacco companies are test marketing tobacco lozenges. Have 20% of the nicotine of a cigarette. Qwikster: the worst product launch since new coke . Buyer becomes aware of the product: interest. Buyer seeks information and is receptive to learning about the product: evaluation. Buyer considers product"s bene ts and decides whether to try it: trial. Buyer examines, tests, or tries the product to determine if it meets his or her needs: adoption. Buyer purchases the product and is expected to use it again whenever the need for this general type of product arises.
