Mar-3023 Lecture Notes - Lecture 13: T.J. Maxx, Family Dollar, Taco Bell
Document Summary
Second largest industry in the u. s: 12% of u. s. gdp. 90% are single store businesses: but they account for less than 50% of total sales. 1865 marshall fields, a&p, woolworths, montgomery ward, sears. Says that retailers generally evolve over time: start off as low status, low margin stores and then evolve into more conventional retailers with more services and higher prices, fast food to fast casual. Big box wide variety of items at discount prices: specialty limited scope aimed at one market. Big box retailer that focuses on one or a few product categories: makes it hard for general merchandisers to compete. Department stores: nordstrom, macy"s, saks, wal-mart, target, k-mart. Small, full line discount stores with a limited (shallow) assortment at deep discount prices: family dollar, dollar general, dollar tree, some sell products for up to , 27% of sales come from rural areas. Franchising: 7-eleven 30,642 franchise outlets worldwide, subway, dunkin donuts, pizza hut, mcdonald"s.
