Mar-3023 Lecture Notes - Lecture 17: Urinal Deodorizer Block, Grape-Nuts, Sales Promotion
Document Summary
Marketers spend 60% - 75% of their promotional budgets on sales promotions (not on advertising) New zealand air how they do their safety speech. Lexus covered a car with tennis ball fuzz at the u. s. open. One company ran a promotion for the family that could produce a photo of the most awesome mullet. Idea was to get people to look at the website. Wizmark. com get a man"s attention using urinal cakes. Putting advertisements on them is an effective way to get attention. A push strategy involves using trade promotions to persuade retailers or wholesalers to carry a brand, or push it to consumers. Examples: allowances, buy-back guarantees, free trials, contests, specialty advertising items, discounts, displays, and premiums. Trade allowances price reduction or rebate given in return for doing something specific. In-store advertising/promotion retailer gains because making more money. Buying a certain product during a certain time period.
