CTE-3835 Lecture Notes - Lecture 1: Halloween Costume, Aisle, Office Depot
4 Apr 2016
School
Course
Professor
Document Summary
Store layouts: chp 4 (85-100) silent selling & chp 13 (162-167) vm and display. Creaing retail atmosphere: the strategic design of the store involves: Mannequins, certain promoional display: the total of all these coming together is the retail atmosphere. Types of retail stores: department stores, specialty store: targeing a more speciic category, like express, victoria secret, Store layouts: grid layout: is a linear design with ixtures arranged on parallel aisles. Checker-board patern; primary isles and secondary isles. Creates natural sight lines, which lead to focal points at the ends of aisles. 2-ways along the isle because they"re our feature ixture: free-low layout: has selling ixtures arranged in loosely grouped, informal, nonlinear formaions to encourage browsing. Cash-wrap is at the center of the store, and the spacing of the ixtures. Combinaion of ixtures two ways, tables i. e hollister, forever21: racetrack layout: features a traic aisle that loops around the store"s perimeter.
