CTE-3835 Lecture Notes - Lecture 4: Pottery Barn, Restoration Hardware, Aisle

• School: FSU
• Department: Retail Merchandising and Product Development
• Course: CTE-3835
• Professor: Ridgeway

Document Summary

Home fashion stores: today, the steady inlux of well-designed home products involves everything from pots/pans to bedding/blankets, today, fashion touches even traditionally unglamorous housekeeping items. I. e. leopard print washing gloves: retailers specializing in fashionable home d cor products include: Discount stores ikea, bed bath and beyond, target, Store entrances: ofer home fashion retailers their irst opportunity for creativity, signature fixture placed at store entrances create unique bran identity with high visual impact. Specialty realtors: another approach to entry design, presents a center aisle at the store entrance that draws shoppers into a welcoming atmosphere. Store layouts: moderately prices or discount stores typically combine grid and racetrack layouts, department stores often use a combination of grid and free- low layouts, upscale specialty stores usually implement a combined soft aisle and free-low layout. Floor feature fixtures: most commonly used loor ixtures in home fashion stores or departments are tables and risers.