ADV-3008 Lecture Notes - Lecture 6: Charlie Tuna, Competitive Advantage, Morton Salt
Document Summary
Corrective advertisement: designed to correct a situation thats already been established. Liable parties: different entities can be held liable for their actions. If we use the nissan example, the entity that is most likely to be sued, is the company. Depending on the relationship between the retailer advertisement agency approves it. The ultimate responsibility still lies within nissan. deceptive and the product being advertised, there could be some liability. Special audiences: two markets that are much more regulated in the marketplace: elderly: government pays special attention to them, as they are taken advantage of in the market place, children: highly regulated. A lot of disclaimers have to be placed on children advertising on a way to protect children. Self-regulation: a lot of industry organizations that get involved with trying to set ethical standards and the industry for better practices within advertisements.
