GEB-3213 Lecture 16: Chapter 5 study guide
Document Summary
Idea travels from sender through channel to receiver (1) the notions of encoding and decoding the idea into a message in verbal and nonverbal vocabularies (2) the idea of noise as interference with the transmission (3) feedback from the receiver to the sender. In arabic cultures: considered a holy language reader is not trained to interact with the text as in english speaking cultures. o the structure lends itself to combinations of ideas, strung together o seems unfocused when translated into english o arabic is superb for elaborations o used to only be transmitted orally o exaggeration, figures of speech, and repetition are some of the ways arabic lends itself to the exuberant use of words o the words can have more impact and more reality than what they describe o words can be used for their own sake, not for the meaning they convey.
