GEB-3213 Lecture Notes - Lecture 16: Shame Society, Joe Paterno, Collectivism

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Individuals and groups in business cultures chapter 4 outline: the self. Lauren applebaum, alanna battistini, chloe laniado, and carl dawson. Individuals of low-context cultures think of themselves as a single unit of society. Such individuals view interdependence, or being overly reliant on others" opinions, as being weak and lacking assertiveness. An independent self writes a personal resume to communicate their individual capabilities and further their own goals. Low-context cultures include the united states, canada, and france. Praise individual heroes like steve jobs, who was the face of apple, but the design and production teams go unnoticed. Tom brady is the star of the patriots, but the defensive line that protects him is rarely recognized. Individuals of high-context cultures think of themselves as just a fraction of the overall whole. Such individuals view independence, or taking control and responsibility of one"s own life, as being selfish and displaying poor social skills.

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