COM 3125 Lecture Notes - Lecture 36: Spreadability
Document Summary
How can we think in an informed way about the future. Look to history: recognize the newness is relative. Consider what fantasies and fear can tell us about society at that particular moment. Remember that media and technology are social through-and-through. There is no such this as inevitable progress or technology without people. Is based on the assumption that cultural artifacts: literature, film, television; are produced in specific historical contexts, by and for specific social groups. It aims to understand culture as a form of social expression. Concerned with people"s selection and interpretation of media products by individuals, and how a variety of factors can impact these two aspects of engaging with the media. Opccur when people read media messages in ways that oppose their preferred or commonsensical meaning, articulating a kind of refusal to accept dominant meanings. A way of refocusing and reapplying terms in new way.
