COM 3125 Lecture Notes - Lecture 15: Organizational Culture, Ethnography, William Ouchi
Document Summary
Culture meaningful orders of people & things organizational culture the actions,ways of thinkings, practices, stores and artifacts that characterize a particular organization. Metaphors figures of speech that define an unfamiliar experience in terms of another, more familiar, one. Artifacts tangible and physical features of an organization. Heroes & heroines members of an organization who are held up as role models, and embody and personify cultural values. Performances dynamic, ongoing, and creative communication behaviors that construct cultures. Values represent a shared set of beliefs about organizational behaviors. Theory z the survival and prosperity of organizations depend heavily on their ability to adapt to their surrounding cultures (william ouchi, 1981. The writing of culture (clifford & marcus, 1985). Practical view responds to the managers" desire for practical advice and specific communication strategies for enhancing competitiveness and increasing employee satisfaction. Treating culture as a process that is socially constructed in every communicative behavior among all members of the organization.
